Programmatic Ad Exchange
Developer Documentation
Everything you need to integrate, test, and go live on Praevis Exchange. Supply sources (Publishers), demand sources (DSPs), and platform partners — all in one place.
Getting started
Supply Partners
Supply sources (Publishers), CTV operators, and app developers. VAST tags, RTB integration, inventory pools, and troubleshooting.
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Demand Partners
Demand sources (DSPs) and trading desks. Bid request format, Delegate strategy, targeting, and win rate optimisation.
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Platform Partners
White-label exchange operators. Custom domain, branding, supply source management, and revenue reporting.
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Quick starts
VAST tag live in 5 min →First bid in 5 min →First Delegate strategy in 5 min →White-label exchange in 5 min →
Platform features
Pathfinder
Smart demand source (DSP) routing — 40–60% fewer wasted bid requests
Defender
Invalid traffic detection — multi-layer IVT, under 2% fraud rate
Guide
Budget autopilot — daily spend caps with QPS pacing, cross-region sync
Delegate
Co-located bidding — your strategy runs inside Praevis at under 1ms
Live Metrics
Real-time WebSocket feed — RPS, revenue, and latency every 5 seconds
Broker
AI-powered trading — 41 tools to query, manage, and optimize your exchange through natural language
Scout
Viewability intelligence — publisher quality grades A+ to D from VAST events
Courier
Creative CDN — cache, validate, and serve ad creatives from the edge
Resources