Demand Source (DSP) Terms of Service

Version: 2.3 · Effective: January 22, 2026 Full document: available on request from [email protected]

Parties

Service specifications

DSP technical obligations

Response requirements

• Respond within 150ms hard timeout
• Return HTTP 204 (empty body) for no-bid — not HTTP 200 with empty seatbid
• Bid price in USD, at or above the bidfloor in the request
• Valid creative ID (crid) registered in your account

QPS tiers

Minimum bid rate: 30% of requests received. Consistent bid patterns required.

Creative standards

• All creatives must comply with the Platform Policies
• VPAID not supported — use VAST 4.x
• No adult content, gambling (unlicensed), malware, deceptive installs
• HTTPS required for all creative assets
• Creatives must load within 1.5s

Financial obligations

Spend billing: Monthly invoice for total clearing prices paid. Net 30 from invoice date.

Currency: USD.

Disputed charges: Must be raised in writing within 30 days of invoice.

Bad debt: Accounts with outstanding invoices >60 days may be suspended.

Compliance requirements

DSPs must comply with all applicable privacy laws including:

• GDPR (EU), CCPA/CPRA (California)
• PDPL (Saudi Arabia), UAE Federal Decree-Law No. 45/2021
• COPPA (USA, where applicable)
• TCF 2.2 for EU traffic

DSPs are responsible for their own bid-time data processing compliance.

Prohibited activities

• Submitting bids without intent to serve a valid creative
• Bid shading exploits or auction manipulation
• Using Praevis data to build user profiles outside the context of a single auction
• Reselling Praevis bid request data to third parties

Termination

Either party: 30 days written notice. Immediate termination for fraud, policy violation, non-payment. Outstanding balances due within 60 days.

Governing law: Singapore. SIAC arbitration for disputes.