Branding & White-Label
Your supply sources (Publishers) and demand sources (DSPs) interact with your brand throughout — from the dashboard they log into, to the emails they receive. This page covers all available branding customisations.
Dashboard branding
Your exchange dashboard lives at yourname.praevis.com and displays your brand in the navbar.
Logo
| Spec | Requirement |
|---|---|
| Format | SVG (preferred), PNG |
| Dimensions | Min 200×60px, max 600×120px |
| Background | Transparent (for dark header) |
| File size | Max 500KB |
To upload: Dashboard → Settings → Branding → Upload Logo.
The logo appears in:
- Dashboard navbar (all pages)
- Email templates
- Login page
Primary colour
Set one hex colour that defines your brand’s primary accent. This is applied to:
- Dashboard header background
- Active nav items
- Button highlights
- Email header bar
To set: Dashboard → Settings → Branding → Primary Colour → enter hex (e.g., #2563EB).
Email templates
Three email types are sent to your supply sources and demand sources. All use your brand name, logo, and primary colour automatically — no additional configuration required.
| Trigger | Customisable content | |
|---|---|---|
| Invite | When you add a new supply source or demand source | Subject line, intro paragraph |
| Monthly report | 5th of each month | — (auto-generated from metrics) |
| Alert | Low fill rate, verification failure | — (auto-generated) |
Sender address: Emails are sent from [email protected] with your brand name in the “From” display name (e.g., "YourExchange via Praevis"). Custom sender domains available on request.
What isn’t customisable (yet)
| Item | Status |
|---|---|
| Dashboard layout | Praevis standard — future partner themes planned |
| Dashboard URL path structure | Fixed (/dashboard, /supply, /demand) |
| Docs site branding | Praevis docs only (partner-branded docs: future roadmap) |
| Login page URL | yourname.praevis.com/login — custom login domains planned |
Brand isolation
Your supply sources and demand sources never see the Praevis brand when interacting with your exchange. The dashboard, emails, and API responses all use your partner name. The underlying infrastructure (Praevis) is not disclosed to your customers unless you choose to.