Developer GuidePlatform PartnersGetting Started

Getting Started — Platform Partners

A platform partner is an organisation that operates its own ad exchange brand on top of Praevis infrastructure. You manage your own supply sources (Publishers) and demand sources (DSPs), set your own business terms, and run your exchange under your own domain — Praevis handles the infrastructure, auction engine, and compliance layer underneath.


The platform partner model

You managePraevis manages
Supply source relationships✓—
Demand source relationships✓—
Your brand / domain✓—
Business terms and pricing✓—
Auction engine—✓
Infrastructure (servers, CDN, DDoS)—✓
IVT detection (Defender)—✓
Compliance and legal framework—✓
Revenue reconciliation infrastructure—✓

Revenue model: You receive a revenue share of the clearing price your supply sources earn. The exact percentage is agreed at contract stage. Contact [email protected] to initiate.


Setup checklist

Contact Praevis to open your partner account

Email [email protected] with:

  • Your company name and country
  • Approximate supply source count and inventory type (CTV, web, mobile)
  • Your target go-live date

We’ll create your partner account and send login credentials within 1 business day.

Configure your custom domain

Add a CNAME record pointing your RTB endpoint and API domains to Praevis. SSL is managed automatically.

→ Custom domain setup guide

Set up your branding

Upload your logo, set your brand colour, and configure email templates. Your supply sources and demand sources will see your brand throughout.

→ Branding guide

Add your first supply source

Create a supply source under your partner account — same process as the standard supply integration, but scoped to your exchange.

→ Supply source management

Add your first demand source

Register a demand source under your partner account. They’ll receive bid requests only from your supply sources.

→ Demand docs

Go live

Enable live mode on your supply source and demand source. Your exchange is now running.


Partner isolation

Your exchange is fully isolated from other Praevis partners:

  • Demand sources under your partner account only receive bid requests from your supply sources
  • Supply sources under your partner account only appear in your pools
  • Dashboard: your supply sources and demand sources only — no cross-partner visibility
  • Sandbox: separate sandbox namespace per partner
  • Reporting: revenue data is isolated and never shared across partners

Support

Platform partners receive dedicated support. Your primary contact is [email protected].

For production incidents: [email protected] with [PARTNER: Your Name] in the subject line.

For billing and invoicing: [email protected]