White-Label Platform Agreement
Version: 1.1 · Effective: November 25, 2025 Full document: available on request from [email protected]
What you get
Praevis grants platform partners a non-exclusive licence to operate a branded programmatic exchange on Praevis infrastructure.
Platform capabilities included:
- RTB auction engine (OpenRTB 2.5)
- Supply source and demand source management
- Fraud detection (Defender)
- Real-time analytics and reporting
- API access
Infrastructure included:
- 99.9% uptime SLA
- <10ms auction latency
- Multi-region infrastructure (FRA, NYC, LON)
- Unlimited auction volume
- Automatic scaling
Branding rights:
- Custom domain (CNAME to Praevis)
- White-label dashboard and reporting
- Your logo, colours, and identity throughout
- Custom email templates
Your obligations as a platform partner
Supply source and demand source management
- You are responsible for KYC/KYB checks on your supply sources and demand sources
- You ensure your partners comply with Praevis Platform Policies
- You are the primary contact for your partners — Praevis provides infrastructure support, not end-user support to your customers
Brand usage
- You may not represent your exchange as unaffiliated from programmatic infrastructure
- You may not use the Praevis name or mark in your external brand without written permission
Legal
- You maintain your own Terms of Service with your supply sources and demand sources
- Praevis provides template agreements on request
- You are responsible for regulatory compliance in your operating jurisdictions
- VAT/GST registration and remittance in your jurisdictions
Revenue share
Revenue share percentages are agreed per contract. The Agreement specifies:
- Your revenue share % of supply source clearing price
- Minimum monthly commitment (if any)
- Billing cycle (monthly, same as standard accounts)
- Payment terms: Net 30 from invoice
Contact [email protected] for commercial terms.
Intellectual property
Praevis retains all IP in the exchange platform. Partners receive a licence to use it — no ownership transfer. Partner branding assets remain the partner’s property.
Confidentiality
Both parties treat commercial terms, technical specifications, and partner data as confidential. Standard mutual NDA applies. Mutual NDA template available on request.
Term and termination
- Initial term: 12 months (typically)
- Renewal: Automatic annual renewal unless 90 days notice given
- Termination for cause: Immediate for material breach, fraud, non-payment
- Wind-down period: 30 days after termination for data export and partner transition
Governing law
Singapore law. SIAC arbitration for disputes.
To initiate a platform partner agreement, contact [email protected]. We’ll arrange a call to understand your requirements and send the full agreement for review.