Asking Questions
Broker answers questions by calling its analytics and reporting tools. Ask in plain English — no special syntax needed.
Example Questions
Fill Rate and Volume
“Show me today’s fill rate”
“What’s the fill rate for Publisher A this week?”
“How many requests did we process yesterday?”
DSP Performance
“Which DSPs have the highest latency?”
“Show me win rates by DSP for the last 7 days”
“What’s Axis Media’s bid rate?”
“Compare DSP spend this week vs last week”
Revenue and Impressions
“What’s today’s revenue?”
“Show me revenue by publisher for the last 30 days”
“What’s Publisher A’s confirmation rate?”
“How many confirmed impressions this month?”
Inventory and Supply
“List all active publishers”
“Which pools have the most DSPs?”
“Show me Example Games’ inventory summary”
Campaigns
“How is the Summer Video campaign performing?”
“Which campaigns are over budget?”
“Show me spend by campaign this week”
Alerts and Issues
“Any revenue drops in the last 24 hours?”
“Which DSPs are timing out?”
“Are there any delivery issues?”
Response Format
Broker returns rich formatted responses:
- Metrics cards — key numbers highlighted at the top
- Tables — detailed breakdowns with sortable columns
- Comparisons — period-over-period changes with arrows
- Summaries — plain English interpretation of the data
Tips
- Ask follow-up questions. After “show me today’s revenue,” ask “break that down by publisher” and Broker uses the same context.
- Be time-specific. “This week” vs “today” vs “last 30 days” changes what data is fetched.
- Name partners and campaigns directly. Broker resolves names to IDs automatically.