What is Praevis Exchange

Praevis is a programmatic ad exchange. Auctions run globally with sub-5ms latency across all ad formats.

Key Features

• Multi-format — banner, video, native, audio, interstitial, VMAP ad pods
• AI-native — 41 tools accessible through the Broker chat interface
• Fraud detection — Defender runs 20 real-time checks at 0ms added latency
• Viewability — Scout scores every publisher with A+ to D grades
• Smart routing — Pathfinder tests DSP compatibility and routes traffic to bidders that respond

Two Interfaces

Broker at broker.praevis.com — trading terminal for daily operations. Manage supply, demand, deals, and campaigns. Chat with Broker AI for any task.

Admin Dashboard at exchange.praevis.com — system administration, user management, partner onboarding.

Revenue Model

Exchange takes a percentage of clearing price on each auction win. Fees are per-partner, configured in the fee schedule. Revenue only counts on confirmed impressions.