Add a DSP

A DSP (Demand-Side Platform) is a buyer that bids on your inventory. Adding a DSP connects them to your auction pools so they can start bidding.

Via Broker

1. Go to Demand > DSPs in the sidebar
2. Click Add DSP
3. Fill in:
   • Name — display name (e.g. “Axis Media US”)
   • Endpoint URL — their OpenRTB bid endpoint
   • QPS limit — max queries per second to send them
   • Timeout — max response time in ms (default: 150ms)
   • Supported formats — banner, video, native, audio
   • Regions — geographic regions they accept traffic from
4. Click Create DSP

The DSP syncs to edge nodes within 5 minutes and starts receiving bid requests.

Via Broker Chat

“Add a DSP called Axis Media with endpoint https://bid.axis.com/rtb and 500 QPS limit”

“Create a new video DSP for Europe with 200ms timeout”

Via API

POST /api/dsps
{
  "name": "Axis Media US",
  "endpoint": "https://bid.axis.com/rtb",
  "qps_limit": 500,
  "timeout_ms": 150,
  "formats": ["banner", "video"],
  "regions": ["US", "EU"],
  "status": "active"
}

What Happens Next

• DSP appears in the Demand list with a status badge
• Config syncs to all edge locations within 5 minutes
• Pathfinder runs a compatibility test within 3 hours (checks endpoint, response time, schain support)
• Auction wins and spend appear on the DSP detail page once bidding starts

Managing DSPs

From the DSP detail page you can:

• Pause/resume — temporarily stop sending traffic
• Edit settings — change QPS, timeout, formats, regions
• View performance — wins, spend, bid rate, avg latency
• Assign to pools — control which publisher inventory they can bid on