Create a Deal
Deals let you set up private agreements between publishers and DSP buyers with negotiated terms, priority access, and custom pricing.
Via Broker
- Go to Deals in the sidebar
- Click Create Deal
- Fill in:
| Field | Description | Example |
|---|---|---|
| Deal ID | Unique identifier shared with buyers | pmp_summer_2026 |
| Name | Display name | ”Summer Sports PMP” |
| Publisher | Which publisher’s inventory | Example Games |
| Type | PMP or Programmatic Guaranteed | PMP |
| Floor CPM | Minimum bid price in USD | $3.00 |
| Auction type | First-price or second-price | Second-price |
| Start date | When the deal activates | 2026-06-01 |
| End date | When the deal expires | 2026-08-31 |
| DSP buyers | Which DSPs can participate | Axis Media, BidCo |
- Click Create Deal
Via Broker Chat
“Create a PMP deal called Summer Sports for Example Games with a $3 floor, second-price auction, running June through August, open to Axis Media and BidCo”
“Set up a PG deal for Axis Media on Example Games inventory at $5 fixed CPM, 100K guaranteed impressions”
Via API
POST /api/deals
{
"deal_id": "pmp_summer_2026",
"name": "Summer Sports PMP",
"publisher_id": "pub_abc123",
"type": "pmp",
"floor_cpm": 3.00,
"auction_type": "second_price",
"start_date": "2026-06-01",
"end_date": "2026-08-31",
"buyer_dsp_ids": ["dsp_axis", "dsp_bidco"]
}What Happens Next
- The deal ID is included in bid requests sent to the listed DSP buyers
- Buyers target the deal ID in their campaign settings to bid on this inventory
- Deal inventory gets priority over open auction inventory
- Performance metrics appear on the deal detail page
Editing a Deal
Click the deal name in the Deals list. You can update floor, add/remove buyers, and change dates. Changes sync to edge within 5 minutes.
Via chat: “Add Axis EU to the Summer Sports deal” or “Raise the Summer Sports floor to $4”.