Campaign Performance
Track how your campaigns are performing: wins, spend, impressions, and efficiency metrics.
Via Broker
Go to Demand > Campaigns and click a campaign name to see its detail page.
Key Metrics
| Metric | Definition |
|---|---|
| Wins | Auctions won by this campaign |
| Spend | Total amount spent (confirmed impressions only) |
| Impressions | Confirmed impressions (ad pixel fired) |
| Win rate | Wins / total bids submitted |
| Avg CPM | Average cost per 1,000 impressions |
| Confirmation rate | Confirmed impressions / total wins |
The campaign page shows a daily breakdown table and a trend chart for the selected period. Toggle between 7D, 30D, or Custom date range.
DSP-Level View
Go to Demand > DSPs and click a DSP name. This shows aggregate performance across all campaigns under that DSP, plus:
- Bid rate — percentage of requests that received a bid
- Avg latency — how fast the DSP responds
- Timeout rate — percentage of requests that timed out
Via Broker Chat
“Show me performance for Summer Video US”
“What’s Axis Media’s spend this week?”
“Which campaigns have the highest win rate?”
“Compare spend across all active campaigns for the last 7 days”
Broker returns formatted tables with metrics cards showing key numbers at a glance.
Understanding the Numbers
Low win rate? Your CPM may be too low. Increase base CPM or check that targeting is not too narrow.
High wins but low impressions? Check confirmation rate. Low confirmation means the ad was won but the pixel never fired (the ad may not have rendered). This is common with misconfigured VAST or display placements.
Spend not matching budget? Spend only counts confirmed impressions. Pending wins (pixel not yet fired) are not counted as spend until confirmed or expired after 24 hours.