Deal Performance
Monitor how your deals are performing against their terms.
Via Broker
Go to Deals in the sidebar. The deals list shows a summary of each deal’s status and key metrics.
Click a deal name to see the detail page with:
Key Metrics
| Metric | Definition |
|---|---|
| Wins | Auctions won through this deal |
| Impressions | Confirmed impressions (pixel fired) |
| Revenue | Total revenue from confirmed impressions |
| Fill rate | Percentage of eligible requests that resulted in a win |
| Avg CPM | Average clearing price per 1,000 impressions |
| Pacing | PG only — progress toward guaranteed impressions |
Daily Breakdown
A table showing day-by-day wins, impressions, revenue, and CPM. Use this to spot trends and verify delivery is consistent.
Buyer Activity
For PMP deals with multiple buyers, the detail page shows per-buyer metrics: who is bidding, who is winning, and at what price.
Via Broker Chat
“How is the Summer Sports deal performing?”
“Show me deal revenue for the last 7 days”
“Which deals have the lowest fill rate?”
“Is the Axis PG deal on pace to deliver?”
PG Pacing
For Programmatic Guaranteed deals, the pacing indicator shows whether delivery is on track to meet the guaranteed impressions by the end date.
| Pacing Status | Meaning |
|---|---|
| On pace | Delivery rate matches the schedule |
| Under-pacing | Behind schedule, may not deliver full volume |
| Over-pacing | Ahead of schedule, may deliver early |
If a PG deal is under-pacing, check that the buyer’s campaign is active and that targeting matches the publisher’s inventory.
Troubleshooting
Zero wins on a deal? Verify the buyer has an active campaign targeting this deal ID. Check that the publisher is sending traffic and the deal dates are current.
Low fill rate on PMP? Buyers may be bidding below the floor. Check if the floor is too high relative to the open market CPM for this inventory.