Create a Campaign
Campaigns define what a DSP wants to buy: which audiences, what price, and which creative to show.
Via Broker
- Go to Demand > Campaigns
- Click Create Campaign
- Fill in the required fields:
| Field | Description | Example |
|---|---|---|
| Name | Campaign display name | ”Summer Video US” |
| DSP | Parent DSP that owns this campaign | Axis Media |
| Creative URL | VAST tag, banner URL, or native JSON | https://cdn.axis.com/vast/summer.xml |
| Format | Ad format | video, banner, native, audio |
| Base CPM | Starting bid price in USD | $2.00 |
| Max CPM | Ceiling bid price in USD | $5.00 |
| Daily budget | Max daily spend in USD | $500 |
| Total budget | Lifetime budget in USD | $15,000 |
| Countries | Target countries (ISO 3166-1 alpha-2) | US, GB, DE |
| Start / End date | Flight dates | 2026-06-01 to 2026-06-30 |
- Click Launch Campaign
Via Broker Chat
“Create a video campaign called Summer Video US under Axis Media targeting US and UK with $3 base CPM, $5 max CPM, and $500 daily budget”
“Launch a banner campaign for Example DSP, 300x250, targeting Germany, $1.50 CPM, creative URL https://cdn.example.com/ad.html”
What Happens Next
- Campaign appears in the Campaigns list with “Active” status
- The edge auction considers this campaign’s bids for matching inventory
- Spend, wins, and impressions update on the campaign detail page
- Campaign automatically pauses when daily or total budget is reached
Campaign States
| State | Meaning |
|---|---|
| Active | Bidding on matching inventory |
| Paused | Manually paused, no bids sent |
| Budget reached | Daily or total budget hit, resumes next day or stays stopped |
| Scheduled | Start date is in the future |
| Ended | Past the end date |
Editing a Campaign
Click the campaign name in the list to open the detail page. You can change targeting, budgets, CPM, and creative URL at any time. Changes sync to edge within 5 minutes.
Via chat: “Set Summer Video US max CPM to $4.00” or “Pause the Summer Video campaign”.