Revenue and Cashflow
The Cashflow page gives you a high-level view of exchange revenue and margin.
Dashboard
Go to Financials > Cashflow in the sidebar.
Summary Cards
| Card | What It Shows |
|---|---|
| Total Revenue | Revenue from confirmed impressions for the selected period |
| Today’s Revenue | Revenue earned today so far |
| Impressions | Total confirmed impressions for the period |
| Margin | Exchange margin after publisher payouts |
Period Toggle
Switch between 7D (last 7 days) and 30D (last 30 days) using the toggle at the top of the page.
Daily Breakdown
A table with one row per day showing:
- Revenue
- Impressions
- Avg CPM
- Margin amount
- Margin percentage
How Revenue Works
Revenue is calculated from confirmed impressions only. The exchange takes a percentage of the clearing price on each win. The percentage varies by partner (see fee schedule).
Auction win → Impression pixel fires → Revenue counted
↓ (if no pixel)
Not counted as revenueVia Broker Chat
“What’s today’s revenue?”
“Show me cashflow for the last 30 days”
“What’s our margin this week?”
“Compare this week’s revenue to last week”
Key Concepts
Revenue vs Spend: Revenue is what the exchange earns (its fee). Spend is what the DSP pays. The difference goes to the publisher.
Margin: The exchange fee as a percentage of total clearing price. Margins vary by partner and are configured in the fee schedule.
Confirmed only: Only impressions where the tracking pixel fired count toward revenue. This prevents billing for ads that were never rendered.